How to improve your personal brand online to impress potential employers

online presence, personal branding, resume -

How to improve your personal brand online to impress potential employers

In today’s market it is not sufficient to simply have a resume. With a growing number of persons willing to move from one city to another or from one Caribbean island to another to work; it is extremely important that your online presence enhances you as a professional.

Many recruiters will tell you that they google prospective employees to see what they find. Even more interesting is that if you really want to improve your chances of getting seen you will need to have a Linkedin profile. Many recruiters now actively search for top talent on this social media platform.

So here are my top tips for improving your personal brand online:

  1. Develop a Linkedin profile

If you want to be seen and ultimately heard you need to possess a Linkedln profile. But be mindful that just setting up an account is not enough to get you noticed.  You will need to upload a great photo. Typically a head shot will work and make sure it is current…do not have any dated pictures that look nothing like the way you do right now.  Your linkedin profile should also have a descriptive call to action within the summary that will be inviting to potential recruiters and encourage them to get in touch.

  1. Check your privacy settings on your social accounts

For most persons you likely have social accounts for your private use and others for public use.  Keep in mind that you will have to be checking your privacy settings on all these accounts on a regular basis because privacy over the world wide web is more of a theory than reality. Remember that if you want your online persona to be one that attracts a recruiter be mindful of what you put on your personal accounts. Recruiters can still see pictures posted when they search you. Just a tip to avoid such occurrences would be to nick name your private account so that it doesn’t come up in the search for you.

  1. Actively promote yourself

In the digital world this means staying “active professionally”. Learn to write blogs, comment and like  newsworthy articles and editorial pieces and create valuable connections. Once you are active in this way on social media you are likely to establish your personal brand as an authority and you will become more recognized by your peers and prospective employers.

 Ultimately, the most important thing about developing your online personal brand is to be yourself. Be authentic….after all your personal brand is all about you.


Debbie-Ann Jollie is a Marketing Strategist and the principal Director of HashSpace Limited. She is a certified trainer with over 15 years’ experience in marketing management both in public and private organizations as well as through consulting.


1 comment

  • Tamara Caesar

    Great advice! I work in IT so I chuckle at “privacy over the world wide web is more of a theory than reality.”

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