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ansoff matrix, growth strategies, strategies for growth -

As an entrepreneur, you should be developing a growth strategy for your business for its first 5 years in operation. For this reason, I love start-up stories and I take inspiration from them when I talk to my clients. There are many reasons to pursue business growth. With upward movements comes greater brand recognition, increased sales and greater market stability. What's a growth strategy? A growth strategy is a long term approach in business that aims specifically at increasing an organisation's market share. Some common growth strategies in business include market penetration, market expansion, product expansion, diversification and acquisition. For...

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