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business plan, marketing plan -

So many terms get thrown around these days that sometimes we tend to mix them up.  For entrepreneurs, it is very important to understand and distinguish between these two concepts - A business plan and a marketing plan. I always remember the distinction by looking at the marketing plan as a subset of the business plan. A marketing plan fits neatly inside of an organisation’s business plan. This means that ALL business plans will contain an aspect of planning marketing activities. The business plan cannot stand on its own without a marketing plan and marketing strategists usually create 3-5 year...

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