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branding, logo, personal branding, success in business -

Your Audience Needs More Than A Logo In Order To Trust You

Having a pretty logo at thе tор оf your wеbѕitе or оn your buѕinеѕѕ саrdѕ iѕn’t enough tо help уоur tаrgеt audience get tо knоw уоu. If уоu don’t have a brand identity (уоu only have a lоgо), уоur wеbѕitе dеѕign iѕ all оvеr thе рlасе, уоu’rе uѕing rаndоm colours that уоu like аnd you’re uѕing thе fоntѕ уоu fоund уеѕtеrdау fоr social mеdiа graphics.

Nоt hаving a brаnd identity оr hаving inсоhеѕivе brand design will dеfinitеlу brеаk уоur first imрrеѕѕiоn and ѕсаrе away potential сliеntѕ. Your visuals need to ѕеnd a clear message tо уоur аudiеnсе аnd show whо уоu аrе (brаnding).

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entrepreneur, entrepreneur's training, personal branding, success in business -

“In this ever-changing society, the most powerful and enduring brands are built from the heart”- Howard Schultz, Former CEO of Starbucks. Over the years, I have been a part of several projects that involve entrepreneurs and how to make it in the business world. It goes without saying that entrepreneurs pay attention to various aspects of their business in order to maximize profits (I mean, that is why we are in business isn’t it?). They pay attention to the products, profit margins and so on; often times they forget to pay attention to the one thing that really matters. In...

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business plan, business slump, slump, success in business -

So its almost the end of September! 2017 is winding up! Are you hyperventilating?  Yes, you started the year with a lot of big dreams and goals for your business but you have run out of steam...or maybe you have just been procrastinating and you realise so many months have passed. You are no longer suit up but marshmellowed into the full grime of sweats. How do you identify if your business is in SWEATS? For almost all businesses whether big or small, consistency is key: consistency of service, quality, consistency in your marketing actions. If not, you will see...

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branding, networking, personal branding, success in business -

The stronger your personal brand, the more it helps your company grow! Now I want to start by saying that networking can be carried out in many different ways. As business people, we can network by attending exhibitions, trade shows and other events; but we can also choose to network online through our social platforms. You can also reach out to colleagues all over the world through the likes of LinkedIn, BeBee, Facebook and Instagram. This "online social networking" can also add value to increasing your visibility and your worth as a personal brand. I had an interesting affirmation earlier...

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benefits of blogging, blog, blogging, growing your business, ideal customers, motivation, success in business -

So it’s been more than a year since I started writing articles and blogs on my website and for other local and international publications. I have always been a marketing person…not so much a writer per se, but I have grown accustomed to creating content for a number of businesses over the years. I am not gonna lie; trying to generate a blog every month initially and then every 10 days ( my new target) was hard at first. It was no easy feat trying to come up with new and fresh story ideas every 10 days. But I assure...

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