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business plan, ideal clients, ideal customers, success in business, target audience -

As a marketing lecturer I always tell my students that it makes no sense to develop a product with the best packaging and design and don’t know who will purchase the product from you and continue to give you repeat business. An ideal customer to your business is one where your product or service is able to satisfy their specific need(s). Part of a successful business plan includes defining who your ideal customer will be. In marketing we go a step further and ask that marketers design and keep a customer profile. A customer profile essentially includes information about the...

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