What's in a name?

hashspace, name, personal branding -

What's in a name?

I don’t think I’ve told a lot of people the story and journey behind my company name “ HashSpace”. Granted….I feel connected to the name and a bit timid to share but what the heck let’s go.

As a marketing strategist, I know the value of a good name. It must be recognizable and create a connection between your customers and your organization. For every great international brand such as Apple, Michael Kors, or Mc Donald’s there are a host of other names that just never made it out the stalls or failed to create a linkage to an audience.

Relationships, especially new ones are always dictated by first impressions and so far, I’ve gotten a positive response from colleagues, friends and customers who ask, “Where you get that name HashSpace?”

At the beginning of 2013, I knew I wanted to open a business but I wasn’t quite sure what. I had come to the end of a business relationship and was starting all over in my career. I knew I wanted the name to be demonstrative of women, be all inclusive and symbolize strength…. but deciding on a name didn’t come easily.

All the rave in social media at the time was the term “hashtag” and it was everywhere! Besides being a popular online term, I thought it characterized something very modern and futuristic. I also threw around the word “Haberdashery” which in Trinidad is more than just a place to get small sewing items but a “Haberdashery” store is also seen as somewhere you get a bunch of “Knick knacks”. You can find anything there….and that’s what I wanted my business to be, something of a one stop shop. So, I combined the two terms and concepts and dropped the “tag”…so now enter the prefix HASH.

The term Space was much easier to attach to my brand as it is representative of the “space” a business occupies. At first I rented a physical brick and mortar spot but now my business is also full fledge online. Businesses nowadays are both physical as well as virtual and the term “Space” was broad enough to capture this. And there is the birth of HashSpace. My colour scheme is feminine and strong incorporating both black and purple as the primary colours with a series of different sized blocks.

Quite a few factors go into a name. It should never be carried out arbitrarily without much thought and consideration. HashSpace means a great deal to me and so should your brand. Branding sells! To simply put it, it’s more than a name, it’s a means of identity, originality, and differentiation. It has the potential to change your life and your business forever.

This article can also be viewed online on the Atlanta based blog - Innovative Butterfly:


 About the author:

Debbie-Ann Jollie is a Marketing and Public Relations Strategist and the principal Director of HashSpace Limited.

She is a certified trainer with over 15 years experience in marketing management both in public and private organizations as well as through her own consulting.

She is the holder of a LCCI Diploma  in PR, Advertising and Marketing and an undergraduate degree in Sales and Marketing. Ms. Jollie has also acquired a Masters degree in Management Consultancy from the University of Wales and various certificates in Personal Branding, Project Management and E- Commerce.

She has worked and consulted with some of the major and well known organisational brands in Trinidad.

Ms. Jollie is also a part time lecturer and facilitator at SITAL College, Cipriani College, The Open Campus of the University of the West Indies and The School or Higher Education. 

Throughout her involvement in education she has gained experience concurrently in the construction, advertising, consulting, food distribution and retail industries, holding positions such as Director of Marketing, Sales and Marketing Manager, Sales Supervisor and Production Coordinator.





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